Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //
Originality is simply well laundered inspiration.™ //

KINDs (Colorful) Fruit Bites Retirement

Client: KIND

Year: 2019

Location: Herald Square, NYC

What we did: Experiential Design, Fabrication, On-site Management

We helped KIND Snacks take the (not so) discrete route of pulling their underperforming Fruit Bites from stores by calling out the #1 reason why they’re competitors had an edge: Synthetic Food Dyes

2,000 gallons of colorful liquid on display that roughly signify the amount of synthetic food dye children in the U.S. consume each day. *SAGE Journal

PRESS

Adweek

Here’s How Much Synthetic Dye

U.S. Kids Consume Daily: 2,000 Gallons

Fast Company

Kind pulls its fruit snacks

but begins a fight against synthetic dyes

Ad Age

KIND Makes Colorful Exit

Grocers Fruit Snack Shelves

Forbes

Synthetic Dyes: This Is How Much

Kids Are Consuming

Tree Hugger

American kids need to be weaned off

synthetic food dyes

CREDITS

Experiential Designer

Steve Caruso

FABRICATION

Bednark Studios

Photographer

Seth Olenick